June 2019
Beginner
194 pages
4h 30m
English
Content preview from Strategic Writing for UX
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[ contents ]
Chapter 1. Why: Meet the Goals of People and the Organization 1
Align the Goals of the People and the Organization 2
Choose Content to Meet the Goals 4
Identify Purposes, Opportunities, and Constraints 11
Summary: Words Make Experiences Work 14
Chapter 2. Voice: They Recognize You 15
Using the Voice Chart as a Decision-Making and Iteration Tool 31
Chapter 3. Conversation for Content-First Design 37
Face-to-Face, Full-Body Design 38
Transforming the Conversation into an Experience 42
Summary: Now You’re Having the Right Conversation 45
Chapter 4. Apply UX Text Patterns 47
Buttons, Links, and Other Commands 53
Summary: Use Patterns as a Place to Start 91
Chapter 5. Edit, Because They Didn’t Go There to Read 93
Summary: Use UX Text to Help People Move Forward 102
Chapter 6. Measuring UX Content Effectiveness 103
Direct Measurement of UX Content 104
Summary: If You Like It, Put a Value on It 134
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