Skip to Content
Strategy and Change
book

Strategy and Change

by Aaron K. Olson, Ward Ching, Richard Waterer, B. Keith Simerson
September 2025
Intermediate to advanced
240 pages
5h 53m
English
Wiley
Content preview from Strategy and Change

1The Evolving Nature of Disruptive Change

OUR LIVES ARE marked by technology and innovation. We have collective memories, such as when the world paused to watch Neil Armstrong walking on the moon. We have individual memories, like receiving a first Zoom call with a distant family member during the early days of the COVID-19 pandemic. We remember these as times when the world changed in a moment and the impossible became possible.

These moments also open our minds to future innovation. Though for some it may be hard to imagine working side by side with virtual intelligent agents and humanoid robots, it's worth reminding ourselves that many of the technologies that we take for granted today were once considered miracles of science. It wasn't that long ago that someone with a touchscreen iPhone would attract jealous attention from the flip-phone-wielding traveler sitting next to them on a plane.

A horizontal bar chart compares the lifespan of various household items, such as lipstick, mascara, and nail polish. The bars represent time in months or years, with lipstick lasting the longest and beauty blender sponges the shortest, emphasizing recommended replacement intervals.

Figure 1.1 Time required for online services to reach one million users.

It's especially interesting if we notice how quickly these innovations become part of the status quo. The acceptance of new technologies is getting faster. Figure 1.1 shows the velocity of adoption for several online services introduced since 1999. Netflix took 3.5 years to reach one million users. ChatGPT took five days.1

In addition to this increase in velocity, we've also seen significant turmoil. Disruption seems ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Leading with Strategy

Leading with Strategy

Timothy Tiryaki
The Soul of Strategy

The Soul of Strategy

Bernard J. Jaworski, David E. Sprott
Strategic Creativity

Strategic Creativity

Simon Grand, Christoph Weckerle
Strategic

Strategic

Rich Horwath

Publisher Resources

ISBN: 9781119988717