book

Streaming and Digital Media

Name: Streaming and Digital Media
Author: Dan Rayburn
ISBN: 9781136032172

by Dan Rayburn

July 2012

Beginner to intermediate

264 pages

7h 29m

English

Routledge

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Cover
Halftitle
Title
Copyright
Dedication
Contents
Acknowledgments
About the Author
Introduction
1. Why Get into Streaming and Digital Media?
The Key Question is not can You Build a Streaming Business, but Should You? Using Digital Media for Revenue Generation: The Value in Managing Your Own Content, Channels, and Customers Using Digital Media to Reduce Costs and Increase Communication: Leveraging Digital Media for Different Applications Early Successes Show Big Returns If They’re Done Right

2. Technology Primer: The Basics of Streaming and Digital Media
Introduction to Streaming and Digital Media Technologies Technical Variations of Internet Media from Traditional Broadcasting The Fundamental Difference in Cost Structures Between the Old and New Why Broadcast Quality is Different From Internet Quality Typical Quality Measurements for Streaming and Digital Media Content Security: Digital Media Means a User Can Record an Exact Copy
3. The Four Keys to a Profitable Streaming or Digital Media Business
Given These Technology Issues, What Should You Focus on When Building Your Digital Media Business? Four Key Principles of a Stable Digital Media Strategy: Scalability, Security, Intelligence, and Quality Scalability: A Scalable Delivery Strategy Can Cut Delivery Costs Over Traditional Broadcast Security: Digital Rights Management (DRM) Security Technologies Make Streaming and Digital Media Safe and Sound Intelligence: Getting Accurate, Reliable, Usable Usage and Audience Intelligence Quality: Assuring Media Fidelity and Quality When Delivering Content Over the Internet
4. It’s Not Child’s Play: Learning From the Pitfalls of the Past Three Years
In the Internet Land Grab and Rush for Revenue, Early Companies Forgot to Manage the Costs for Streaming and Digital Delivery You Can Avoid the Top Four Mistakes Made in the Early Days by Understanding the Business Impact of Licensing, Security, Distribution, and Quality Don’t Let Your Strategy Get Sidetracked by the Media Player Market Share Numbers The Changing Value of CDNs for Streaming and Digital Media Distribution The Most Common Outsourced Application—Live Webcasting Quality Is So Important It Deserves Its Own Chapter—Chapter 5
5. Quality and Content Are King and Queen of the Digital Media Realm
If You Don’t Have Good Content or Sufficient Quality, Don’t Bother The Definitions of “Good Content” and “Sufficient Quality” Change Depending Upon Your Target Audience, Usage, Price Charged, etc. Some Content is Excellent for Streaming or Digital Media, While Others are Unsuitable When Determining the Best Quality for Your Company, Make Sure You Understand the Four Sides of the Digital Media “ Business Square” If You Change Audience Size, Then You’ll Have to Change Your Delivery Strategy Content Size Does Matter When It Comes to Streaming and Digital Media Encoding Bit Rates Affect Content Quality—And Your Target Audience
6. Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Based on Interviews with People Building These Systems Today, Here Are Some Guidelines for Building and Managing a Streaming or Digital Media Business Pricing: Understanding Costs and What You Should Pay Build versus Buy Understanding the Most Commonly Used Multimedia Applications for Enterprise Communications A Summary Checklist to Use When Building a Successful Streaming Business
7. Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business
The Internet Can Significantly Impact Other Areas of a Media Business Managed Delivery: Cut Weeks Out of Media Production Cycles and Push Post-Production Times to the Limit Using Media as Part of a Customized Web Portal to Increase Sales and Improve Customer Satisfaction Putting Your Knowledge Into Action
A. The Costs of CDN and Streaming Services 3rd Edition: Vendor Pricing and Customer Expectations
Executive SummaryMedia Delivery Buying PracticesThe Cost of Delivering MediaClosing the Buyer/Vendor GapRecommendations for BuyersVendors Participating in Research Study
B. Enterprise Streaming: Return on Investment Report
Enterprise Streaming: Return on Investment ReportReport SummaryReturn on Investment: Identifying and Measuring Return on InvestmentROI SummaryMajor Research ConclusionsSummary Conclusions and PredictionsTraining and EducationInvestmentStreamLearning Summary
C. Uses of Streaming and Digital Media Report
Statistically Significant Research DataFindings Contained in the ReportExecutive SummaryMedia Usage and Preferences
Glossary
Index

Content preview from Streaming and Digital Media

2 Technology Primer

The Basics of Streaming and Digital Media

Introduction to Streaming and Digital Media Technologies

This chapter introduces streaming and digital media technologies, defines the technical differences between the types of content commonly delivered over the Internet, and highlights the key differences between traditional broadcasting and Internet technologies. Skip this chapter if, when asked by a colleague, customer, or cousin, you can confidently explain all of the following:

• The basic technical concepts of digital media delivery, such as streaming, download, loss, latency, jitter, content delivery networks (CDNs), and digital rights management (DRM).

• The difference between the two Internet media delivery approaches—streaming ...

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