CHAPTER 3

Becoming Africa

Once Rwanda hit the airwaves, I knew we were in trouble. We were all Rwanda.

Sam Jonah, CEO, AngloGold Ashanti (1986–2004)

Whenever I meet somebody from Africa, they will come to me as an African.

Mo Ibrahim, CEO, Celtel (1998–2005)

Is there “an Africa”?

How you answer defines not just how success in Africa is described but how it is achieved. Businesses falter in Africa because they fail to distinguish its parts, and because they fail to grasp its whole. There are the beginnings of a whole Africa today, and more of a whole Africa tomorrow. Africa is becoming.

Africa Has Parts: See Them

Africa is an exceptionally diverse continent. Much attention is paid to the different governing systems between former French ...

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