Supply Chain Management Strategy: Using SCM to Create Greater Corporate Efficiency and Profits
by Alexandre Oliveira, Anne Gimeno
Preface
What should any company expect from the chief supply chain officer (or equivalent within the organizational structure)?
• Enabling sales volume growth
• Enabling market-share growth
• Reducing revenue cycle
• Reducing lost sales
• Supporting marketing and sales initiatives
• Enabling customer experience by improving customer’s perception
• Managing the cost to serve
• Offering differentiated service packages
• Enabling margin growth
• Reducing cost of sales
• Balancing asset management
• Balancing service level and cost structure
Despite all barriers involved, delivering products/services on time has not been considered a differentiation attribute for many years. The perfect order fulfillment enables customer satisfaction, but yet, it ...
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