Surviving in an Increasingly Digital Ecosystem

Surviving in an Increasingly Digital Ecosystem

Every large and ambitious company today should be trying to figure out how to become a destination for its customers.

Peter Weill and Stephanie Woerner

WINTER 2018

In summer 2015, MIT Sloan Management Review published our article “Thriving in an Increasingly Digital Ecosystem,” which introduced four business models for the digital era. We argued that given the amount of turmoil digital disruption is causing, it’s time for companies to evaluate these threats and opportunities and start creating new business options.

We identified four ways that companies can operate:

1. Suppliers, such as insurance agents, which are typically in the value chain of another powerful company;
2. Omnichannel businesses, such ...