April 2015
Intermediate to advanced
4 pages
14m
English
Content preview from Sustaining an Analytics Advantage
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Sustaining an Analytics Advantage
The use of analytics is increasingly commonplace in business — and as a result, it’s hard to gain a lasting competitive advantage from analytics. Nonetheless, there are companies that have done just that over time.
Peter C. Bell
SPRING 2015
Sustaining a competitive advantage through analytics is a top challenge for today’s leaders. After all, so much of contemporary analytics amounts to what you could call “table stakes.” In other words, a rudimentary level of analytics is now essential for business survival, since most companies are using analytics. One significant corollary of this — the increasingly commonplace use of analytics — is that analytics use is no longer an automatic source of competitive advantage. ...
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