References
Aaker, D. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press, 1991.
Aaker, D. Building Stronger Brands. New York: Free Press, 1996.
Aaker, D. Brand Portfolio Strategy. New York: Free Press, 2004.
Aaker, D., and Joachimstahler, E. Brand Leadership. New York: Free Press, 2000.
Anderson, B. Imagined Community. London: Verso, 1983.
Antorini, Y. M. Brand Community Innovation: An Intrinsic Study of the Adult Fan of LEGO Community. Copenhagen: Samfundslitteratur, 2007.
Atkin, D. The Culting of Brands. New York: Portfolio, 2004.
Brown, A. “Narcissism, Identity, and Legitimacy.” Academy of Management Review, 1997, 22, 643–686.
Brown, A. D., and Starkey, K. “Organizational Identity and Learning: A Psychodynamic ...
Get Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
