June 2010
Beginner to intermediate
320 pages
10h 27m
English
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Chapter 1. Touch and Go
HOW WE USE IPHONE APPS
AH, THE DAYDREAMS of the gentle iPhone app designer. His reveries roam a sun-dappled land where we users give his app our full and adoring attention. Our fingers swipe, tap, pinch, twist, and flick across the screen with the grace of ballerinas. We instantly understand every icon, tap effortlessly through every screen, take note of every button, and have easy command of all iPhone conventions and gestures. We understand the app because we study it and luxuriate in it just as much as the app designer does.
This, alas, is hooey. The cold reality is that most people don’t give much thought to app designs at all, nor should they. The best app designs become almost invisible, and the controls seem to fade to the background to put the user’s task or entertainment front and center. Creating this kind of understated but effective design is harder than it looks, but the habits of a mobile audience make it essential.
Figure 1-1. Photo: Natalie Meadows pspnerd.deviantart.com
People often spend only moments at a time with an app, tap quickly through screens without exploring details, then move on to another app. They use iPhone apps on the treadmill, in the car, or in the supermarket. They glance only briefly at the screen so that they can plant their eyes on more urgent surroundings—the road ahead, the date across the table, tonight’s reality TV show. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.