November 2014
Intermediate to advanced
240 pages
5h 23m
English
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Index
A
About.com, 36
ad agencies
buying online impressions, 51–52, 100
demand-side platforms for, 21
ad call, 72
ad campaigns
effectiveness of, 55, 101, 104
lead time for, 100
addressability, 6, 157–159, 178–179, 180–182
AdExchange (AdX), 64–65, 108, 117
The Adjustment Bureau (film), 115–121
Admeld, 22
ad networks
as exchange customers, 97
as intermediaries, 18, 19, 20, 49
number of, 8
and optimization technology, 85–86
and real-time auctions, 62
types of, 54
ads
buying/selling of, 20, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.