November 2014
Intermediate to advanced
240 pages
5h 23m
English
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CHAPTER 9
Real-Time Bidding in Action
To understand why real-time bidding is such a game changer, we need to compare RTB to the way online media sales usually are conducted. Typically, the media selling and the ad operations behind the Internet’s ad-serving process are planned far in advance. Scores of people sit in planning meetings for weeks before an actual ad is presented during a website’s page-load process.
Making an ad placement without real-time bidding involves media planning, requests for proposals, contract negotiations, ad placements and tracking, and auditing and paying the intermediaries, each of which gets a cut. This process makes it more difficult to provide assurance that the ads actually get viewed by their intended viewers. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.