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Television Production, 15th Edition by Jim Owens, Gerald Millerson

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CHAPTER 10

Television Graphics

“Trendy title styles are often hot today but stone cold tomorrow.”

Morgan Paar, Producer

Terms

CG (character generator): A generic name for any type of television graphic creation equipment. CGs can change fonts, shape, size, color, and design of the lettering.

Credits: Recognize those appearing in and contributing to the program.

End titles: Draw the program to its conclusion.

Opening titles: Introduce the show to the audience.

Subtitles: Identify people and places.

 

First impressions are important. And the first impressions the audience gets from your production may come from the opening graphics. They help set the style and ambiance of the program; they inform; they guide. Well-designed graphics make a direct ...

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