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Television Sports Production, 5th Edition by Jim Owens

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Chapter 13Directing

Telling the Story

Poignant storytelling will drive the production of sports entertainment programming for years to come. The fact of the matter is that the industry will only thrive if the programming sets the bar as high as humanly possible. You have to have the sense to know when you have a dramatic, emotional story, because, if it is going to tug at your heart, chances are that it is going to tug at the masses’ heart. And that’s how great programming happens.

Ross Greenberg, longtime President of HBO Sports

Storytelling is an integral part of today’s television sports. Storytelling really began in 1936 when Leni Riefenstahl decided to cover the Berlin Olympics the way a dramatic film is shot. Using multiple cameras from ...

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