1. The case histories that appear in this book are abridged, and the factual information is laced with our own analysis. The complete, “just the facts” versions of the case histories, intended for use in MBA classrooms, are available on the Center for Global Leadership Web site:

2. We published our own article on the topic: “Not All Profits Are Equal,” Across the Board, September 2002, 43–48.


1. Clayton Christensen has popularized the notion of a disruptive innovation. See Clayton M. Christensen, The Innovator’s Dilemma (Boston: Harvard Business School Press, 1997). We view disruptive innovation as a subset of strategic innovation. According to Christensen, a disruptive innovation ...

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