Text Mining and Visualization

Social Media Analysis — Text Mining Meets Network Mining 91

FIGURE 4.9 (See color insert.): Leader vs. follower score colored by attitude for all users.

Users with a positive attitude are marked green, users with a negative attitude red.

4.6 Summary

In this chapter we explained and demonstrated a new approach to analyze social media

data. The approach combines text mining and network analysis techniques in order to

create fact-based, heterogeneous, and actionable insights into social media user behavior.

This would not have been possible by using just one analytic technique.

Combining sentiment analysis from online forum posts together with reference ...