DISCIPLINE 2 Create Clarity
WHAT’S IT WORTH TO YOU?
Again, let’s imagine two different organizations.
The first is led by a team whose members share a common passion for what they do and are committed to abiding by the same set of values. They have a clear plan for success and know exactly how they differ from their competition. At any given moment, they can articulate their top, collective priority, and they understand how every member of the team contributes to achieving that priority.
The second is run by a group of well-intentioned executives who have a good understanding of the details of their business. But they don’t spend much time thinking ...