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The Analytic Hospitality Executive
book

The Analytic Hospitality Executive

by Kelly A. McGuire
September 2016
Beginner to intermediate
432 pages
10h 40m
English
Wiley
Content preview from The Analytic Hospitality Executive

Contents

Foreword

Acknowledgments

About the Author

Chapter 1    Building a Strategic Analytic Culture in Hospitality and Gaming

Strategic Analytic Culture

Moving Ahead and Staying Ahead with Prescriptive Decision Making

Making It Happen

Getting Started

How This Book Can Help

Notes

Chapter 2    Data Management for Hospitality and Gaming

Data Management Challenge and Opportunity

Data Storage

Data Integration

Data Quality

Measuring the Benefits of Data Management

Responsible Use of Data

Conclusion

Additional Resources

Notes

Chapter 3    Data Visualization

Why Are Visualizations So Important?

Visualization Technology

Data Handling

Visualization Types

Creating Powerful Visualizations

Conclusion

Additional Resources

Notes

Chapter 4    From Reactive to Proactive Decision Making: Advanced Analytics in Action

Reactive to Proactive Decision Making

Statistical Analysis

Forecasting

Predictive Analytics

Optimization

Machine Learning

Text Analytics

Making It Work—Analytics and Technology

Innovations in Solution Delivery

Real Time and Streaming

Conclusion

Additional Resources

Notes

Chapter 5    Analytics for Operations

Operations

Operations Data

Advanced Analytics for Operations

Workforce Planning and Optimization

Queues

The Impact of Queue Configuration

Managing Consumer Perceptions of the Wait

Benchmarking Operations Analytics Capabilities

Technology and People Investments

Conclusion

Additional Resources

Notes

Chapter 6    Analytics for Marketing

Marketing Data

Advanced Analytics for Marketing ...

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Publisher Resources

ISBN: 9781119129981Purchase book