Chapter 4. Advertising and Special Effects
Advertising is about presenting a message to a target audience as effectively as possible, for the least possible cost. GIMP can’t help you rein in your media costs or identify your target audience, but it can help you present a compelling product message. The tutorials in this chapter utilize GIMP tools you’ve already encountered in this book, building on skills you’ve developed and teaching you how to apply those skills to common advertising tasks.
Print vs. Web
An advertisement’s destination dictates its design. Understanding the requirements and limitations of the destination medium is an important part ...
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