ACKNOWLEDGMENTS
The trick to writing a short book is to take a long book and squeeze the air out of it. I take secret delight in seeing one of my books with highlights, underlines, and notes on every page.
I couldn’t achieve this without the help of many, many people. Some of them I’ve never met except through books, and others I’ve had the pleasure of working with side by side. I’ve grown richer with each experience.
Among these experiences are many happy encounters with the people of Liquid Agency, where I’ve worked for the last six years. My thanks go to Scott Gardner, co-founder and CEO; Alfredo Muccino, co-founder and chief creative officer; Dennis Hahn, chief strategy officer; Katie Wagner, director of client services in our Portland ...
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