July 2015
Intermediate to advanced
160 pages
2h 52m
English
Content preview from The Brand Flip: Why customers now run companies and how to profit from it
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AUTHORITY ↬ AUTHENTICITY
In 1984, millions of viewers watched spellbound as an athletic young woman ran up the aisle of a theater and hurled a sledgehammer at a colossal image of Big Brother. It was only a TV commercial for Apple, but it struck a chord with a consumer movement that was starting to flex its muscles.
The rise of consumerism, combined with the democratization of technology, encouraged us to look deeper inside the companies we do business with. People began to glimpse the motives, practices, and deceptions that had previously been obscured. Today, we no longer accept the authority of large organizations simply because they’re large. We now look for something more than authority. We look for authenticity.
We talk a lot about authenticity, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.