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The Business of Television, 2nd Edition
book

The Business of Television, 2nd Edition

by Ken Basin
September 2024
Intermediate to advanced
644 pages
25h 58m
English
Routledge
Content preview from The Business of Television, 2nd Edition

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DOI: 10.4324/9781003178095-11

In the highly competitive environment of modern television, the lifeblood of a studio is the writers, directors, and actors who want to work there. Studio creative executives develop and nurture relationships with talent and their representatives, and each studio constantly seeks to make a case for itself as the best home for talent and their most cherished projects. Network-affiliated studios advertise their advantages in winning series orders on their affiliated platforms, the clarity of their creative mandates, and the absence of multiple layers of executive interference with the talent’s creative desires. Independent studios advertise their ability to shop projects freely and ...

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Publisher Resources

ISBN: 9781040105276