September 2024
Intermediate to advanced
644 pages
25h 58m
English
Content preview from The Business of Television, 2nd Edition
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13On Negotiation
One of the essential goals of this book is to help prepare television professionals of all levels and types to be effective negotiators. And most people instinctively understand that highly effective negotiation requires a combination of both talent (or innate
ability) and skill (or learned
ability).
In the context of negotiation, then, talent
may refer to one’s natural ability to persuade others, to read
the intentions and truthfulness of others, to speak with clarity and specificity, to remain calm and comfortable in stressful or ambiguous situations, to be adaptive or quick on one’s feet,
and/or to instinctively build trust and rapport with others, even in oppositional situations. Skill,
on ...
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