The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes

Contents

Acknowledgments

Introduction

PART I | BUSINESS WRITING IN A DIGITAL WORLD

1. “I Didn’t Know That!” The Essentials of Good Business Writing

2. Getting Started: Five Ways to Overcome Writer’s Block

3. Imperfect Writing for Perfect Results

4. Looks Count: Make Your Writings Visually Appealing

5. These Bullets Won’t Kill Your Writing

6. Simple Words Are Not for Simple People

7. Do Not Use Contractions(Don’t Worry, I Didn’t Mean It!)

8. “But I Didn’t Mean It That Way!” How to Eliminate a Harsh Tone in Your Emails

9. Eliminate Those Extra Words

10. Email Rules: Don’t Drive Your Readers to Distraction!

11. What’s in an Email Address? A Lot!

12. Grab Your Reader’s Attention: Effective Use of Email Subject Lines

13. In the Beginning . . . Salutations ...