8
Finding Clients
In this chapter you will • Determine your niche in the market
• Analyze your competition
• Identify your first clients
• Create a plan to land your first work
Determine Your Market Niche
In Chapter One you declared that you were a consultant who helps your clients to , which benefits them __.We’ll begin with this statement as you identify your market niche.
Your niche is the position you wish to occupy that sets you apart from as many other consultants as possible. This niche may be based on the type of service or product you provide, the type of client or industry you serve, how you provide your services, or the specific expertise or experience you have that validates your services.
So far you have explored your areas of expertise, ...