Chapter 2

Writing the Perfect Blog Post

Before I dive into the X's and O's of optimizing your content for distribution in Chapter 3, I want to start with the importance of optimizing the structure of the content. When you are creating content online, formatting is critical. In Chapter 1, I covered how to format your websites and landing pages for maximum lead generation. Now we need to populate your site with content. The easiest way to do that is by using a blog.

Let me be clear before I get into the blogging tips. I am a fan of business, not blogging. But I can tell you from my personal journey and experiences that statistics like, “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”1 and “79% of companies that have a blog report a positive ROI for inbound marketing”2 hold true.

The more content I have created, the more cash I have collected. Period. And even across our customer base at Curaytor, the “ROI” and happiness of our clients, who pay us tens of thousands of dollars for our help, often comes down to their willingness and capacity to execute our blogging strategy.

If you 100% know you will NOT blog, consider doing what we coach our Curaytor clients to do. Hire someone else to do it! We hired a professional journalist (Paul Hagey) at Curaytor and the ROI has been tremendous. Often, bloggers, journalists, and writers are greatly undervalued and underpaid. So we overvalue them and overpay them. The results speak for themselves. If you ...

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