The Conversion Code

Chapter 3

Optimizing Your Content for Lead Generation, Social Media, and Search Engines

As you learned in Chapter 1, design matters a lot when generating online leads.

In Chapter 2, you learned how to construct the “perfect blog post.”

Now you have a website, you have landing pages, and you have some great content.

Optimizing that content for lead generation, social media, and search engines is also important to cracking The Conversion Code, as well as an oft overlooked step by even the savviest and most experienced digital marketers.

Remember, we want the guests at our dinner parties to have the best experience possible. Not just enjoy themselves.

There are very specific things that you can do to make your blog posts and social media content go as “viral” as possible. When I use the term “viral,” I am not referring to a grumpy cat or Charlie Bit My Finger YouTube video. Viral optimization is the art of architecting your content so it goes as far as it possibly can and generates as many leads as possible.

Optimizing Your Content for Lead Generation

Let's focus on the most important piece first. Because even if you “get found” in Google, install all the right lead capture plug-ins, and perfectly craft your content for social sharing, it still does not ensure that you will capture as many leads as possible. It is necessary to first optimize your content for lead generation by adding “lead magnets.”

What is a lead magnet? Basically, it is something so valuable that someone would ...