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The Designful Company
book

The Designful Company

by Marty Neumeier
December 2008
Intermediate to advanced
208 pages
2h 51m
English
New Riders
Content preview from The Designful Company

Table of Contents

Introduction

The Age of Wicked Problems

A One-Track Mind

Go Ask Alice

Design, Design, Where Art Thou?

Brand and Deliver

Agility Trumps Ownership

Next, Eco-Everything

Traditional Business Is Design Blind

Part 1. The Power of Design

A New Definition of Design

Simon Says, Be a Designer

How Is Creative Thinking Different?

Designing the Way Forward

Knowing, Making, and Doing

The Organic Drivetrain

The Ladder of Design Leverage

Part 2. The Rebirth of Aesthetics

A Language for the Senses

Beauty in Nature Is Never Arbitrary

What Is Good Design?

Designing in Depth

Part 3. Levers for Change

A Flywheel of Innovation

1. Take on Wicked Problems

2. Weave a Rich Story

3. Establish an Innovation Center

4. Bring Design Management Inside

5. Assemble ...

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Publisher Resources

ISBN: 9780321620682Purchase book