The Designful Company

Index

A

ABDUCTIVE REASONING, 39, 40, 41

ACQUISITIONS, 143

AESTHETICS. SEE ALSO BEAUTY

APPLYING TO MANAGEMENT, 69–71

DESIGNING IN DEPTH AND, 80–81

GOOD DESIGN AND, 78–79, 163

OVERVIEW OF, 162–163

RECOMMENDED READING ON, 179

AGILITY, 19–21, 158

AGRICULTURAL AGE, 23–24

ALDERSEY-WILLIAMS, HUGH, 178

APPLE COMPUTER, 16, 46–47, 53, 57–59, 79, 142

APPLIED MATERIALS, 24

AQUINAS, THOMAS, 69

ARISTOTLE, 69

B

BACON, SIR FRANCIS, 21

BAIN & CO., 61

BAKER, DAVID, 99

BALLMER, STEVE, 16

BEAUTY

AQUINAS’S DEFINITION OF, 69

FUNCTION AND, 72–77

GOOD DESIGN AND, 78–79, 163

SELECTING PRODUCTS BASED ON, 159

USING AS PROXY FOR QUALITY, 162

BENNIS, WARREN, 180

BENYUS, JANINE, 76, 77, 178

BERRA, YOGI, 102

BIEDERMAN, PATRICIA WARD, 180

BILBAO, 26

BIOMIMICRY, 76, 77

BIOMIMICRY ...