8.1.8.1.1. You Never Know Where Leads Might Come From8.1.2. Profiles Lend a Sense of Ubiquity8.1.3. Search Engines Include Profiles in Blended Search Returns8.1.4. Profiles Are the Starting Point on Social Networks8.2. SOCIAL NETWORKING BEST PRACTICES8.2.1. Come Dressed for the Occasion8.2.2. Work the Room8.2.3. Ask for a Business Card8.2.4. Use Social Networks to Win Friends and Influence People8.3. THE THREE MOST POPULAR SOCIAL NETWORKS FOR BUSINESS, AND WHY YOU SHOULD USE THEM (A CORD OF THREE STRANDS IS NOT EASILY BROKEN)8.4. LINKEDIN IS YOUR BUSINESS SUIT8.4.1. Charles Lauller's LinkedIn Strategy8.5. FACEBOOK IS BUSINESS CASUAL8.5.1. Facebook Is a Social Utility8.5.2. Why "Business Casual?"8.5.3. Facebook Public Profile8.5.4. Facebook Events8.5.5. Facebook Groups8.5.6. Facebook Ads8.5.7. Facebook Apps8.5.8. Facebook Lexicon8.5.9. Facebook Share8.5.10. Facebook Connect8.5.11. Personal Profile8.6. TWITTER IS THE SOCIAL NETWORKING COCKTAIL PARTY8.7. OTHER BUSINESS-ORIENTED SOCIAL NETWORKS8.7.1. Plaxo8.7.2. Ecademy8.7.3. Biznik8.7.4. MySpace8.8. TEN COMMANDMENTS FOR EFFECTIVE ONLINE SOCIAL NETWORKING8.8.1. Pull, Don't Push8.8.2. Win the Right to Be Heard8.8.3. Content Is STILL King, but Conversation Is Queen (and Conversion Is the Prince)8.8.4. Authenticity and Transparency Are Social Networking Cornerstones8.8.5. You Don't Have to Be on Every Social Network8.8.6. Give, and You Shall Receive8.8.7. Don't Throw the Marketing Baby Out with the Bath Water8.8.8. Social Media Is a Mindset, Not Just a Toolset8.8.9. Be Yourself, Whomever That May Be8.8.10. Social Media Is Not a Religion8.9. CONCLUSION