Chapter 5

Location Choices

The location and control decisions of multinational enterprises are at the core of managerial decision-making and academic theorising in international business.

—Buckley, Devinney and Louviere, 20071

Chapters 5 and 6 deal with two critical decisions managers need to make when defining their growth strategies for the Middle East. This chapter covers location decision-making in the region, whereas the next chapter deals with decisions regarding ownership and control structures.

Many companies start getting interested in a particular market as a result of a specific opportunity, a one-off deal or a conversation with a friend or business relation. Although there is nothing wrong with capitalizing on individual opportunities, ...

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