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The Essentials of Finance and Accounting for Nonfinancial Managers, 3rd Edition by Edward Fields

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APPENDIX E

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Comprehensive Case Study: Woodbridge Manufacturing

This case study provides an overview of the entire process of analyzing an investment opportunity using the discounted cash flow technique. In addition to this overall review, a number of issues will surface that the analyst should consider. These include working capital investment and the impact that product introductions may have on other parts of the business.

Woodbridge Manufacturing Company is considering the introduction of a new product, an especially ergonomically correct computer pad. Sales of one of the company’s existing products will definitely be affected. The bad news ...

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