O'Reilly logo

The Essentials of Finance and Accounting for Nonfinancial Managers, 3rd Edition by Edward Fields

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER TWELVE

images

Business Planning and the Budget

The planning process is a cohesive management effort that organizes management knowledge, mobilizes the company’s resources, and focuses those resources on achieving the company’s goals. The first phase of this annual effort is somewhat strategic in nature. It might be best done off site because it requires managers to think about the business and to brainstorm ideas. A database of past information is helpful because there is a great deal to be learned, both positive and negative, from what has happened in the past. Considerable research is required in the areas of:

  • Markets
  • Technology
  • The economic ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required