CHAPTER FOUR
STRATEGIC INITIATIVES
Launching the Strategy into Motion
IN CHAPTER 3, we described how to translate a strategy into strategic themes, objectives, measures, and targets that represent what the organization wants to accomplish. Strategic initiatives represent the how. Newton’s First Law applied to organizations states that an organization at rest will remain at rest. Newton’s Second Law states that a force is needed to accelerate a mass into motion. Strategic initiatives represent the force that accelerates an organizational mass into action, overcoming inertia and resistance to change. Strategic initiatives are the collections of finite-duration discretionary projects and programs, outside the organization’s day-today operational ...
Get The Execution Premium now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
