CHAPTER 14Managing Creative Projects: Insights from Media and Entertainment
Lester Frederick, MBA, EdD, and Eric Verzuh
Lester Frederick is the founder of IDLD Creatives, LLC, where he serves as an ID/UX Designer and a Digital PM. He's been a Full Sail University Course Director since 2010 who has taught leadership (Game Design, BA) and now teaches project and team management (Entertainment Business and Game Design, MS).
INTRODUCTION
Every episode of a television series, every film, every recorded song, and every release of a video game is the result of a project that produces a unique deliverable. Yet these media and entertainment projects are significantly different from most commercial and government projects due to their highly creative nature. This chapter provides a window into this artistic world, listening to experienced professionals in the media and entertainment industries, and capturing insights on how to structure and manage a creative process.
This unique viewpoint is possible due to chapter author Lester Frederick's role at Full Sail University. Full Sail offers degree programs designed for the entertainment, media, arts, and technology industries. His access to accomplished Full Sail alumni and industry experts affords a behind‐the‐scenes tour of developing video games, recording music, and the making of film, television, and video products.
This chapter explores three main themes:
- How does the role of project manager appear in these industries and what value ...
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