Index

A

AARRR! metric, 141142

Acquisition (AARRR!), 141142

actions (implementation plan), 147

Activations (AARRR!), 141142

active secondary research, 1822

activity responsibility (implementation plan), 147

advertising, 127

guidelines directly to customers (B2C), 173

materials, analyzing, 67

advertising guidelines directly to customers (B2C), 173

advertising-to-sales ratio, 160161

allowances, 123124

American Hospital Association, 20

Anderson, Eric, 143

Ansoff, Igor, 102103, 142

attributes, customer purchasing, 50

average cost per unit, break-even analysis, 158

average price per unit, break-even analysis, 158

average retention cost, 162

B

bargaining power of buyers, 78

bargaining power of suppliers, 7778

barriers to entry, 7879

behavioral ...

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