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The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers
book

The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers

by Becky Carroll
July 2011
Beginner
256 pages
6h 14m
English
Wiley
Content preview from The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers

Chapter 8

ALIGN AROUND THE CUSTOMER

What does the process of aligning around the customer mean for organizations? It means designing business processes to benefit the customer, not just the business. It means coordinating interactions with the customer across multiple touch points. It means co-designing the experience with the customers, to make it the way they want it.

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Publisher Resources

ISBN: 9781118095461Purchase book