Most comprehensive books on analytics architecture that we've found are over a decade old, most of them pre‐cloud. Because there really isn't a modern equivalent to Kimball's seminal The Data Warehouse Toolkit, today's data teams have to reinvent the principles of building a data stack. Too often, they do this without guidance. To solve this problem, we have created a best‐practices guide for bootstrapping and nurturing a technologically current data warehouse.
Who This Book Is For
We wrote this book for whoever values data and believes that informed companies are competitive. It's a book for the working professional who is creating a practical, modern data stack. It's for the lone analyst or the professional embedded in a team. It's for anyone interested in what design practices underlie robust data architecture, the kind that equips entire companies with business intelligence insights. At its heart, this book is written with collaboration in mind (Figure A.1).
Figure A.1 Data management is a collaborative process.
Who This Book Is Not For
This book is not written for “big data” professionals. To be clear, even large corporations like Doordash, Discord, and the owners of The Financial Times and The New York Times (all previous customers of ours) do not qualify as big data companies. As a rule of thumb, the big data label applies to ...
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