June 2015
Beginner
336 pages
7h 40m
English
book
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
Content preview from The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14 Use Analytics to Optimize Your Product and Business
Chapter 13 covers how to define and measure your key metrics, providing the foundation for using analytics to improve your product and business. The great thing about a live product is that analytics let you clearly see the results of changes that you make. With a good A/B testing framework, you can easily conduct experiments and make improvements rapidly. Companies that do this well have an advantage over their competitors. The size of your current business becomes less relevant; instead, how quickly you can learn from customers and iterate becomes the basis of competition. Speed is a weapon—in today's fast-paced world, David can unseat Goliath overnight. This chapter shows you how to harness the power of analytics to optimize your product and business.
THE LEAN PRODUCT ANALYTICS PROCESS
I've worked with many companies to define and implement their analytics framework, which I then used to optimize their product and business. Along the way, I developed a simple, repeatable process for how to use analytics to drive improvements—the Lean Product Analytics Process, illustrated in Figure 14.1.
The first step in the Lean Product Analytics process is to define the key metrics for your business, which I covered in the prior chapter. Next, you need to start measuring these metrics so you can establish a baseline value for each one so you know where you stand today. This step may sound relatively trivial, but a lot of companies ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.