December 2016
Intermediate to advanced
232 pages
5h 55m
English
Intellectual property: the gateway to your customer
Throughout this book you’ve read a lot about how important it is to be proactive in your approach to legal risk management. This is particularly true where standard business practices tend to diverge from contemporary legal and ethical principles. This has led to huge exposure – for banks in particular – where standard operating practices are no longer thought to be acceptable by regulators. Intellectual Property (IP) risk is the reverse. Rather than law and regulation moving ahead of business practices, it is business practices that move ahead of the law as new incumbents disrupt markets. Traditional approaches to IP management often don’t work when ...
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