The Man Who Sold America

Contents

	Copyright
	Introduction
ONE	The Orator and the Entrepreneur
TWO	The Galveston Hothouse
THREE	Success in Chicago
FOUR	Salesmanship in Print
FIVE	Growing Up, Breaking Down
SIX	The Greatest Copywriter
SEVEN	Orange Juice and Raisin Bread
EIGHT	Fighting for Leo Frank
NINE	Into the Tomato Business
TEN	Saving Baseball from Itself
ELEVEN	Venturing into Politics
TWELVE	Electing a President
THIRTEEN	The Damnedest Job in the World
FOURTEEN	A Family Interlude
FIFTEEN	A Defeat and Two Victories
SIXTEEN	Selling the Unmentionable, and More
SEVENTEEN	Retrenching and Reshaping
EIGHTEEN	Selling and Unselling California
NINETEEN	The Downward Spiral
TWENTY	Changing a Life
TWENTY-ONE	Finding Peace
Twenty-Two ...