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The Man Who Sold America by Jeffrey L. Cruikshank, Arthur W. Schultz

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Contents

  Copyright
  Introduction
ONE The Orator and the Entrepreneur
TWO The Galveston Hothouse
THREE Success in Chicago
FOUR Salesmanship in Print
FIVE Growing Up, Breaking Down
SIX The Greatest Copywriter
SEVEN Orange Juice and Raisin Bread
EIGHT Fighting for Leo Frank
NINE Into the Tomato Business
TEN Saving Baseball from Itself
ELEVEN Venturing into Politics
TWELVE Electing a President
THIRTEEN The Damnedest Job in the World
FOURTEEN A Family Interlude
FIFTEEN A Defeat and Two Victories
SIXTEEN Selling the Unmentionable, and More
SEVENTEEN Retrenching and Reshaping
EIGHTEEN Selling and Unselling California
NINETEEN The Downward Spiral
TWENTY Changing a Life
TWENTY-ONE Finding Peace
Twenty-Two ...

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