CONTENTS
2 BEING IN SOCIAL MEDIA IS NOT ENOUGH, YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE
3 STEP 1: MAKE THE ONE-TO-ONE CONNECTION
4 STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES
6 STEP 4: DEVELOP A LONG-TERM RELATIONSHIP
7 USE DATA TO INCREASE CONVERSIONS BY STREAMLINING USERS’ EXPERIENCE
8 ONE-TO-ONE TRANSFORMS WHOLE COMPANIES
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