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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone
book

The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

by Jed Alpert
April 2012
Beginner to intermediate content levelBeginner to intermediate
256 pages
4h 40m
English
McGraw-Hill
Content preview from The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

CONTENTS

ACKNOWLEDGMENTS

INTRODUCTION

1 WHY MOBILE?

2 BEING IN SOCIAL MEDIA IS NOT ENOUGH, YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE

3 STEP 1: MAKE THE ONE-TO-ONE CONNECTION

4 STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES

5 STEP 3: INSPIRE ACTION

6 STEP 4: DEVELOP A LONG-TERM RELATIONSHIP

7 USE DATA TO INCREASE CONVERSIONS BY STREAMLINING USERS’ EXPERIENCE

BEN STEIN

8 ONE-TO-ONE TRANSFORMS WHOLE COMPANIES

9 ONE-TO-ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE

CONCLUSION

NOTES

INDEX

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Publisher Resources

ISBN: 9780071788182