April 2012
Beginner to intermediate
256 pages
4h 40m
English
book
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone
by Jed Alpert
Content preview from The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
NOTES
Introduction
1. http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html?pagewanted=all.
Chapter 1
1. http://latimesblogs.latimes.com/technology/2009/05/invented-text-messaging.html.
2. http://en.wikipedia.org/wiki/SMS.
3. http://www.pcworld.com/article/191887/why_is_email_spam_so_much_worse_than_sms_spam.html.
4. Tim Wu. The Master Switch: The Rise and Fall of Information Empires (New York: Alfred A Knopf, 2010).
5. Thomas Friedman, The World is Flat, p. 248.
6. Ken Auletta, The Highway Men, (San Diego: Harvest Books/Harcourt, Brace and Company, 1998).
7. https://www.salesforce.com/crm/sales-force-automation/.
8. http://media.mit.edu/ventures/EPROM/whyafrica.html.
9. http://www.newyorker.com/online/blogs/newsdesk/2011/03/africa-cell-phone-revolution.html#ixzz1Uxv4rNQa ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.