INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Ad Age, xii

Ad blocking, 88, 118

Adobe, xi

Ad/Slant, 37

Advertising content, distinguishing editorial content from, 2, 68–69

Advertorials, 2–3, 27–29, 77

Advil, 58–69

Alcohol industry, 85–88, 114

Amazon, 7, 118

Appropriate native advertising, 53–55

Apps, 48

Atlantic magazine, 56–58

Atlantic Re:think, 130

AT&T, 38–39

Authenticity, 41, 61

Auto industry, 114

Ayala, Robby, 117

Babcock, Rebecca, 68–69, 72, 138–140

Balance:

of journalism and native advertising, 168–169

of native content and disclosure, 167–168

Batsel, Hilary, ...

Get The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial