Dan Ariely’s book Predictably Irrational (HarperCollins) says we spend too much time and energy keeping our options open. We’d be better off narrowing sooner.
 As mentioned in the introduction; see http://discussionleader.hbsp.com/hbreditors/2008/10/cisco_ceo_john_chambers_on_tea.html.
 Tim O’Reilly (who founded O’Reilly Media, coined the term Web 2.0, and is the publisher of this book) has great wisdom on this: create more value than you capture. I agree that’s a great principle, because it creates personal satisfaction, and I believe the money follows passion.
 Stimson, William R. “How to Move a Tree,” Ode, April 2008.
 Kaplan, Robert S. and David P. Norton. The Strategy-Focused Organization. Cambridge, MA: Harvard Business School Press (2000).
 TED (Technology, Entertainment, and Design) is a thought-leadership conference with a focus on ideas that will change the world. The talks are posted on http://www.ted.com/ so ideas worth spreading can be seen by everyone.
 Schwartz, Barry. “The Tyranny of Choice.” Scientific American Mind (December 2004).
 According to a McKinsey Global Survey (McKinsey Quarterly, April 2008), most companies assess three or fewer options and look forward no more than two years when responding to a competitor’s move. A significant number rely on intuition, and the most frequent response is the choice that is most obvious at the moment the decision is made, for example, answering a price cut with a price cut. Perhaps most alarming, if faced with the same situation again, 60% of executives would respond with the same or even less analysis.
 Source: Video of Jonathan Rosenberg at Claremont McKenna College on March 19, 2008.
 Or perhaps “#%!&@!!”, depending on the price of the mistake!
 If you’re getting everything right the first time, chances are, you’re being very conservative and missing upside opportunities.
 FedEx came from a version of Exercise #3. Fred Smith applied the hub-and-spoke idea from the telecommunications and banking industries to his logistics and transportation business.
 For more background, see http://www.greektexts.com/library/Thucydides/History_of_The_Peloponnesian_War_-_Book_III/eng/61.html.