Chapter 3. Vision
What Big GoalWill Inspire You and Your Team? (6 minutes)
Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.
The true motivator for employees is the spirit of cooperation that comes with a shared vision.
Where there is no vision, the people perish.
Note
A vision is a concise word picture of your organization's ideal future. Your vision should be measurable, achievable, and inspiring.
Wilson Auctioneers
Wilson Auctioneers has sold the boyhood home of Bill Clinton and thousands of other assets from their headquarters in Hot Springs, Arkansas. During a team meeting with Wilson Auctioneers, Joe Wilson leaned back in his chair, looked to the ceiling, and said, "You know what I really want us to become?" After a long pause, he continued, "I want us to be the finest real estate auctioneers in Arkansas." That was it. That was their vision. It was inspired and inspiring. Wilson Auctioneers measures their success in terms of market share and customer satisfaction. The entire team resonated with the vision and developed a plan to make it a reality. Over the next year, the team at Wilson Auctioneers doubled their revenues while maintaining high levels of customer satisfaction.
Why Create a Vision?
A vision communicates what you want your organization to become. The creation of a vision provides:
A clear and compelling ...
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