Chapter 5. Values
What Standards Will Help Your Team Enjoy Working Together? (6 minutes)
Who you are, what your values are, what you stand for... They are your anchor, your north star. You won't find them in a book. You'll find them in your soul.
I look for three things in hiring people. The first is personal integrity, the second is intelligence, and the third is a high energy level. But, if you don't have the first, the other two will kill you.
Note
Values define your standards of behavior, your code of conduct, how people want to treat each other. Values help your team enjoy working together. They are commitments regarding how your team will treat others.
The values displayed by your senior leaders are especially important in developing your organization and its culture.
Table 5.1. Sandestin's Long-Term Aspirations
Vision | To be the Southeast's premier resort destination. |
Mission | To create memories for our guests and colleagues—again and again. |
Values | A dedicated team serving with integrity, excellence, accountability, and the Golden Rule. |
Values Drive Performance and Results
As the general manager of Sandestin Golf & Beach Resort, Mike Stange had the daunting task of getting 1,400 associates on the same page. Mike first aligned his executive team, then the managers, then two different groups of 700 associates each. The outcome was a vision, mission, and values that are clear and compelling. See Table 5.1.
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