The "Unbreakable" Marketing Campaign
With the release of Oracle 9i, Oracle began a new marketing campaign in December 2001. They announced that their product was "unbreakable" and that no one could "break it" or "break in." To many in the security industry this was one of those Kennedy moments: Everyone can remember what they were doing when they first heard what Oracle announced. I certainly remember what I, and no doubt many others, did after—which was to download this "unbreakable" software and see just how tough it actually was. Within days of the announcement, my brother Mark and I had sent Oracle a bunch of reports detailing a great number of ways in which the server could be both broken and broken in to. After Oracle fixed these flaws I presented a paper on the issues at the Blackhat Security Briefings in the February of 2002. Oracle was thoroughly broken.
Figure I-1. The number of bugs grew steadily between 1999 and 2002.
Today, Oracle will tell you that the campaign spoke of their commitment to security, and was not to be taken as a statement about their product's security. Hmmm.
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