August 2013
Beginner
224 pages
4h 15m
English
book
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
Content preview from The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
Activities, meeting people through, 8, 11
Ad campaigns, 8
and Heroes in Recovery program, 76–87
reaching people struggling with, 74–76
Adding value, 48
Admiration, showing, 191
Advertising, 164
definition, 43
and disruptive schemas, 61
how conversations become, 64–65
tipping conversations to, 61–62
Alcoholics Anonymous, 80
Altruism, reciprocal, 168
Amazing Race (television program), 162
Amazon, 180
Ambassadors (The DriVen Class):
Amusement, 54
Anxiety, 54
Anytime Fitness, 2, 22, 100–105, 183. See also Fitness Rebellion
fitness conversation at, 102–105
and the fitness industry, 100–101
vision of, 101
Apple, 115
Austin Business Journal, 182
Berger, Jonah, 57
The Big Book (Alcoholics' Anonymous), 80
Blogs, 64
Bon Secours St. Francis Health System, 9
Boston Consulting Group, 21, 88, 114, 140
Brains on Fire (company), 40, 67, 192
and Anytime Fitness, 101–102, 108
being customers' friends at, 32
Community Shepherds at, 189
and DeVry University, 131
Fire Sessions at, 12
and Foundations Recovery Network, 74, 76
“like” at, 54
mission of, ix
and National Center for Family Literacy, 151, 156
truth telling at, 113
Brains on Fire (Phillips, Cordell, Church, and Moore), ix–x, 1, 22
Brand drivers, 140
Broadcasting, online ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.