The Photographer’s Pricing System: Get paid what you’re worth for portraits and weddings

3. Reverse Engineering Your Pricing

In this chapter, we put it all together and then go backward. By bringing together your number crunching from Chapter 1 and the research on your ideal client and marketplace from Chapter 2, you can form an end point from which you can reverse engineer your pricing. This is when you’ll figure out how you’re going to make all of those price points work for your products—from collections to à la carte prints to specialty items. Along the way, you may also realize why your past methods of pricing didn’t work out the way you wanted. Let’s get started.

Interpret your data your way

While conducting your ideal client surveys or potential client surveys, you’re probably gathering some fascinating data about what people ...