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The Pocket Universal Principles of Design

Book Description

This should be every designer’s secret weapon. Portable and condensed, this reference guide covers everything from museum exhibits to video games.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Author Favorites
  5. 001 3D Projection
  6. 002 80/20 Rule
  7. 003 Abbe
  8. 004 Accessibility
  9. 005 Aesthetic-Usability Effect
  10. 006 Affordance
  11. 007 Alignment
  12. 008 Anthropomorphism
  13. 009 Apparent Motion
  14. 010 Archetypes
  15. 011 Area Alignment
  16. 012 Attractiveness Bias
  17. 013 Baby-Face Bias
  18. 014 Back-of-the-Dresser
  19. 015 Biophilia Effect
  20. 016 Black Effects
  21. 017 Blue Effects
  22. 018 Cathedral Effect
  23. 019 Chunking
  24. 020 Classical Conditioning
  25. 021 Closure
  26. 022 Cognitive Dissonance
  27. 023 Common Fate
  28. 024 Comparison
  29. 025 Confirmation
  30. 026 Confirmation Bias
  31. 027 Consistency
  32. 028 Constancy
  33. 029 Constraint
  34. 030 Contour Bias
  35. 031 Control
  36. 032 Convergence
  37. 033 Cost-Benefit
  38. 034 Crowd Intelligence
  39. 035 Defensible Space
  40. 036 Depth of Processing
  41. 037 Design by Committee
  42. 038 Desire Line
  43. 039 Development Cycle
  44. 040 Dunning-Kruger Effect
  45. 041 Entry Point
  46. 042 Errors
  47. 043 Expectation Effects
  48. 044 Face-ism Ratio
  49. 045 Factor of Safety
  50. 046 Feature Creep
  51. 047 Feedback Loop
  52. 048 Fibonacci Sequence
  53. 049 Figure-Ground
  54. 050 Fitts’ Law
  55. 051 Five Hat Racks
  56. 052 Flexibility Trade-Offs
  57. 053 Flow
  58. 054 Forgiveness
  59. 055 Form Follows Function
  60. 056 Framing
  61. 057 Freeze-Flight-Fight-Forfeit
  62. 058 Gamification
  63. 059 Garbage In-Garbage Out
  64. 060 Gloss Bias
  65. 061 Golden Ratio
  66. 062 Good Continuation
  67. 063 Green Effects
  68. 064 Gutenberg Diagram
  69. 065 Hanlon’s Razor
  70. 066 Hick’s Law
  71. 067 Hierarchy
  72. 068 Hierarchy of Needs
  73. 069 Highlighting
  74. 070 Horror Vacui
  75. 071 Hunter-Nurturer Bias
  76. 072 Iconic Representation
  77. 073 IKEA Effect
  78. 074 Inattentional Blindness
  79. 075 Interference Effects
  80. 076 Inverted Pyramid
  81. 077 Iteration
  82. 078 KISS
  83. 079 Law of Prägnanz
  84. 080 Layering
  85. 081 Left-Digit Effect
  86. 082 Legibility
  87. 083 Life Cycle
  88. 084 MAFA Effect
  89. 085 Magic Triangle
  90. 086 Mapping
  91. 087 MAYA
  92. 088 Mental Model
  93. 089 Mere-Exposure Effect
  94. 090 Mimicry
  95. 091 Mnemonic Device
  96. 092 Modularity
  97. 093 Normal Distribution
  98. 094 Not Invented Here
  99. 095 Nudge
  100. 096 Ockham’s Razor
  101. 097 Operant Conditioning
  102. 098 Orientation Sensitivity
  103. 099 Performance Load
  104. 100 Performance vs. Preference
  105. 101 Phonetic Symbolism
  106. 102 Picture Superiority Effect
  107. 103 Priming
  108. 104 Progressive Disclosure
  109. 105 Propositional Density
  110. 106 Prospect-Refuge
  111. 107 Prototyping
  112. 108 Proximity
  113. 109 Readability
  114. 110 Reciprocity
  115. 111 Recognition Over Recall
  116. 112 Red Effects
  117. 113 Redundancy
  118. 114 Root Cause
  119. 115 Rosetta Stone
  120. 116 Rule of Thirds
  121. 117 Saint-Venant’s Principle
  122. 118 Satisficing
  123. 119 Savanna Preference
  124. 120 Scaling Fallacy
  125. 121 Scarcity
  126. 122 Selection Bias
  127. 123 Self-Similarity
  128. 124 Serial Position Effects
  129. 125 Shaping
  130. 126 Signal-to-Noise Ratio
  131. 127 Similarity
  132. 128 Social Trap
  133. 129 Stickiness
  134. 130 Storytelling
  135. 131 Structural Forms
  136. 132 Sunk Cost Effect
  137. 133 Supernormal Stimulus
  138. 134 Symmetry
  139. 135 Threat Detection
  140. 136 Top-Down Lighting Bias
  141. 137 Uncanny Valley
  142. 138 Uncertainty Principle
  143. 139 Uniform Connectedness
  144. 140 Veblen Effect
  145. 141 Visibility
  146. 142 Visuospatial Resonance
  147. 143 von Restorff Effect
  148. 144 Wabi-Sabi
  149. 145 Waist-to-Hip Ratio
  150. 146 Wayfinding
  151. 147 Weakest Link
  152. 148 White Effects
  153. 149 Yellow Effects
  154. 150 Zeigarnik Effect
  155. Credits
  156. Acknowledgments
  157. About the Authors
  158. Dedication
  159. Copyright